5 min read

SMS vs. Email Marketing: Why SMS is the Clear Winner

Written by
Tom Sproull
Published on
March 16, 2023

When it comes to marketing, businesses have several options to choose from, including email marketing and SMS marketing. While both these methods have their advantages, SMS marketing has several clear advantages over email marketing. In this blog post, we'll explore why SMS is the clear winner when it comes to marketing.

  1. High Open Rates

SMS messages have a much higher open rate compared to emails. According to a study, 98% of SMS messages are opened, compared to just 20% of emails. This means that SMS messages have a much greater chance of being seen and acted upon by customers.

  1. Immediate Delivery

SMS messages are delivered instantly, while emails can take several hours or even days to be delivered. This means that SMS messages are more likely to be seen by customers in a timely manner, making them more effective for time-sensitive promotions or urgent messages.

  1. Higher Engagement

SMS messages are more likely to be read and responded to by customers. According to a study, the response rate for SMS messages is 45%, compared to just 6% for emails. This means that SMS messages are more effective in engaging with customers and driving action.

  1. Shorter Attention Span

Customers today have a shorter attention span and are more likely to skim through emails rather than reading them in detail. SMS messages, on the other hand, are short and to the point, making them easier for customers to read and understand quickly.

  1. Mobile-Friendly

With the majority of people using their mobile phones to access the internet, SMS messages are more mobile-friendly than emails. SMS messages are designed to be viewed on mobile phones, making them more accessible and easier to read on smaller screens.

  1. Cost-Effective

SMS marketing is a cost-effective way to reach out to customers. While email marketing requires a lot of resources and time to design, create, and send out emails, SMS messages can be created and sent out quickly and at a lower cost.


While email marketing has been a popular marketing method for years, SMS marketing has emerged as a clear winner in recent years. SMS messages have a higher open rate, immediate delivery, higher engagement, shorter attention span, are mobile-friendly, and are cost-effective. By using SMS marketing, businesses can reach out to customers quickly and effectively, increase engagement, and drive action.

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